As a young girl, Jo saw her mother working as an Avon lady, which inspired her interest in fashion and beauty.
At 16 she left school to become a model, achieving almost immediate success after being crowned the The Sun’s Face of ’72. She worked until she met Ronnie and after a few years together became his PA, as well as styling him for stage and photo shoots.
Her love of the organic lifestyle came from a health scare in 1989, which changed the way she wanted to live. Starting with the food she ate – she learnt everything she could about organic farming – her passion for all things organic quickly turned to products she used on her skin.